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Be distinct, be memorable, be relevant: Be the odd fish (restaurant)
With so many excellent dining options today, distinct restaurant marketing is often the tipping point to being the hot spot (brand) of choice. Imagine a big glass tank loaded up with hundreds of...
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4 steps to create a standout restaurant concept
With over 1 million restaurants in the United States alone, you might think that everything has been done and there is not room for another [insert type] of restaurant. Here's the good news, it is...
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What Howard Schultz, Anthony Bourdain, Marcus Samuelsson & Karen Post have in...
We are all speaking at National Restaurant Association annual show, in Chicago May 18-21st. Join us for three days of inspiration, learning and networking. Connect with 1,800+ exhibitors across 900+...
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Full-sensory restaurant branding – 5 opportunities
A strong restaurant brand is earned by what consumers think and feel about your place, your food and your service team. The mental opinions that customers and prospects form are based on 80% emotional...
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Ouch! Legal headaches from a restaurant name.
Suppose that you have decided to launch a restaurant. You’ve smartly decided to start with your brand plan. You choose “sports bar” as the theme and design the menu, décor, service, events, name, logo,...
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Trees, trends and textures – Birchwood is a natural
Last week we shared how a restaurant in Costa Rica tapped into history as a platform for their brand. This past weekend we journeyed to another historic gem in St. Petersburg, Florida, The Birchwood...
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